October 7, 2015 This story originally appeared in Quartz Hello? This is Lucy. How are you today? Oh hai Lucy. I’m doing fine. You? (pause) Hi. Thanks for asking. …

This story originally appeared on August 31, 2018 in Jing Travel: https://jingtravel.com/5-things-the-tourism-industry-needs-to-know-about-chinese-travelers/ China’s outbound tourism–already booming–is actually just getting started. The Chinese government estimates that a stunning 700 million trips will be taken by nationals by 2022. To ignore these numbers would be detrimental to any destination. …

Influencer marketing is growing, and so is influencer fraud — so how can you successfully measure influencer marketing? Looking at searches might be just what you need. Influencer marketing has grown exponentially over the past few years. The rise of social media and mobile devices has allowed influencers to amass…

The rise of social media has given everyone with an Internet connection the opportunity to stand on their own soapbox and discuss their business, their pastimes, their lives, thus leading to influencer marketing, a digital form of word-of-mouth marketing. It’s been challenging to figure out how to measure influencer marketing…

Some quick thoughts on purpose as related to Infinite Jest The book Infinite jest touches on many different themes but one that I am definitely fascinated by and I think that many others are as well is what is life’s purpose. In the story, we follow along an academy of tennis prodigies that at some point will turn into a…

Our planet experienced its hottest year, last year. We’ve also seen dramatic volatility in our weather; hotter hots and colder colds. In New York City last week it was 70 degrees, and as I write, on the first day of Spring, we are preparing for a snow storm. We push…

I never thought of diversity as being important. As an Asian-American high school student, I was angry about diversity. Why must I be the one to score higher on my tests? Why do I need to get better grades? Why is the bar set so much higher for me? Silicon…

The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go…

If we simply acknowledge how lucky we are right now, we’d be halfway to increasing our luck. Many people do not attribute their success to luck, but rather to factors within their control. Yet, the No. 1 lesson from Stewart Butterfield, the co-founder of Flickr’s career: ‘Be super-lucky.” Luck played…